Surface Pro 3 Tablet
I swear on pregnant Scarlett Johansson’s unborn child that I’m not making up the $1,549 figure for Microsoft’s new Surface Pro 3 tablet.
Indeed that is the price for one of the high-end versions of Surface Pro 3.
No, don’t even ask. For $1,549, you will not get the Type Cover.
Be prepared to fork out additional dollars for those must have add-ons since Microsoft is pitching Surface Pro 3 as a laptop replacement for businesses.
I can’t say for sure but just between you and me I suspect the Surface team at Microsoft is really high on Sonoma County Sour Diesel, a popular strain of weed among developers on the West Coast.
Surface – Struggling
Now don’t get me wrong.
I don’t want to piss on the Surface parade but sales of Surface tablets that were far cheaper than $1,549 have not exactly been gangbusters.
Some 19-months after the launch of the first Surface tablet in October 2012, market-share for Surface tablets languishes around a piffling 2%.
Nomura Securities estimates Microsoft has incurred operating loses of $2 billion on the Surface mis-adventure.
So can Microsoft jump-start sales of Surface by calling its new tablet a laptop in tablet garb and targeting it at businesses?
I don’t think so because I fail to see businesses clamoring for tablets in a big way.
Second, these are pricey devices with limited storage (system software usually take away a big chunk of advertised storage). For instance, a 64GB version of Surface Pro 3 will provide buyers only 36GB of usable storage.
Surface – Think Bigger
There’s ‘Think Big.’
And then there’s ‘Think Bigger.’
Microsoft opted for the latter today. Continue reading »